The biggest news of this week is Google’s changes to the way your business lists in its search rankings. On April 21st, Google is rolling out a little forced adaptation for businesses. From this day, the search ranking of your website will be determined on how mobile friendly it is, with sites that are viewable on phones ranking above those that are difficult to read.
In the long term, this move is sensible, as consumers are now shifting across from the web to mobile devices as a key platform for searching. However, it’s bad news for businesses who have not yet looked at how their site works on a phone.
Luckily, the good folks at Big Bangly have done an awesome overview of how you can use Google Business to compensate for the drop in rankings from a site unfriendly to mobile devices.
Essentially, the workaround lies with improving your local search engine optimisation.
Local SEO is essentially creating citations – ie, listings – for your business name and contact details in various places across the web, such as your AboutUs page, and registering for Google Business .
Pop over here to check out more about the changes, what your site looks like, and how you can work around it using local SEO until you update.
Image courtesy: Big Bangly.