November 19, 2019
12:39 pm NZT
Posted in: Local Heroes

Innovation Liberation Front

Posted: January 25, 2017 5:39 pm EDT Updated: January 25, 2017 5:39 pm EDT Innovation Liberation Front

What's the name of your business?
Innovation Liberation Front

What's the name of the business owner(s)?
Simon Rowell

How many years has your business being operating?

What town(s) are you in?
Hamilton and Auckland

What do you love about your town?
Hamilton has a beautiful powerful river running through it, no traffic and a relaxed atmosphere.

Auckland is a great little city, making the most of its harbour treasures, and features one of my favourite places on the planet - Waiheke Island

What does your business do better then anyone else?
At the heart of Innovation Liberation Front is the famous quote from Victor Hugo “No army can withstand the strength of an idea whose time has come”. Our purpose is to fight for good ideas to prosper. We help innovative businesses to protect, manage and commercialise their intangible assets.

The word “liberation” in the ILF brand is about freeing a good idea from whatever shackles prevent it from having impact and generating prosperity. Perhaps it’s overcoming a funding issue, reducing vulnerability through a clever intellectual property strategy, identifying a clear USP and target niche, or executing a great licensing strategy – whatever your commercialisation issue is, ILF will fight to free you from it.For our manifesto, Innovation Liberation Front has adopted a set of core values that we apply throughout our business.

Our core values set us apart from other providers:

Who dares wins - The famous motto of the SAS, meaning nothing ventured nothing gained. The best form of defence is attack. No guts, no glory. If you don’t try something, you’ll not succeed. Be cheeky and embrace surprise.

First win and then seek battle – one of Sun Tzu’s pillars from the Art of War. Establish your protection and defences, gather all available intelligence, plan to win from the outset. Approach everything with an appropriate state of mind.

Keep calm and carry on – credited to Churchill’s propaganda machine, for ILF it means be persistent, stick to the game plan, and overcome all adversity.

The truth shall set you free – Once the motto of the CIA, it takes a slightly different meaning for ILF. Strive to know all available facts. Be open and transparent. Retain integrity.

Tell us about your team. Who does what?
Founder - Simon Rowell.

Before starting Innovation Liberation Front, Simon practiced for seventeen years as a lawyer and patent attorney, spending 9 years as the partner heading the Commercialisation Team of James & Wells Intellectual Property. 75% of his work involved licensing intellectual property internationally.

In 2012 Simon was listed in Intangible Asset Management magazine’s IAM Strategy 300 - the World's Leading IP Strategists and IAM Patent 1000 - Guide to the World's Leading Patent Practitioners. He will also be included in the 2016 edition of this Guide.

Simon is well versed in the needs of entrepreneurial growth companies, and is himself involved as a co-founder of several startups, which are all executing international licensing strategies.

What's your top tip for business success?
Validate your idea as quickly and thoroughly as possible. Get a first iteration of the product out to market and learn from the feedback. Then persist, persist, persist.

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