Posted in: Local Heroes

Lillybeth: A Beautiful Education

Posted: January 25, 2017 5:18 pm EDT Updated: January 25, 2017 5:18 pm EDT Lillybeth: A Beautiful Education

What's the name of your business?
Lillybeth: A Beautiful Education

What's the name of the business owner(s)?
Lillybeth Melmoth

How many years has your business being operating?
Eight

What town(s) are you in?
Exclusively mobile service, but based in Tauranga
Mainly serving brides and customers in Tauranga, Rotorua, Waihi Beach etc.

What do you love about your town?
Tauranga is my home town so I have many memories of growing up here, lots of nostalgia for this palce, as well as hope for a thriving future. Tauranga has so much potential and is the fastest growing city in NZ. It's a good mix of relaxed holiday feel + creative arts communities + business smarts.

It’s a perfect size for my business – not too big, not too small. Also, in relation to my wedding makeup offering, our beaches attract many engaged couples from NZ and all over the world, and getting married here is less expensive than Auckland for example, so the customers come to me, and for that I’m very grateful.

What does your business do better then anyone else?
Customised wedding makeup with hassle-free communication. Lots of brides complain about suppliers being slow to answer emails or having bad communication in general. I aim to be upfront with what's involved in terms of costs and the booking process, so brides know what to expect from me and what I need fomr them in the months or years leading up to their wedding day.

Unbiased beauty advice. Unlike most makeup consultations in departments stores or at makeup counters, my makeup lessons are hands-on so the customer has the brushes and tool in her hands, plus there's no expectation or pressure to purchase products. And I'm not brand-exclusive.

Tell us about your team. Who does what?
I'm the sole makeup consultant (for lessons) but for makeup application there are 6 other makeup artists in my team, who brides can book individuually through me for their wedding makeup when I'm not available. The customer chooses their makeup artist from the profiles of my team I send them, so they know who they are booking and who they'll be meeting at their trial-run beforehand.

What's your top tip for business success?
Focus on the ideas you can execute. Ideas count for nothing if you don't take massive action.

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