New Zealand is a country of small businesses entrepreneurs, producing over a third of our GDP. Yet running your own business can feel like a losing battle against the big fish. With more marketing resources, staff, and greater purchasing power, it’s easy to feel pushed out of the market.
However, there are many advantages to running a small business that you can leverage in your marketing. Guy Schragger from SupaDupa looks this week at how to draw on your strengths to take on the big boys by customising, adding expertise and a personal touch in a post that is essential reading for any small business owner.
Check out the post here.