One thing that really spooks people about social media is it’s open nature – anyone can comment about your business. However, like all things social, creating a positive reputation begins offline. There are simple things that you can do to make sure your customers feel valued. Whether it be thanking people for their hospitality or making the time to inquire about how they are – it’s the little things that count. Here’s a great blog on some of the things that you can do to make people feel welcome in your business, and in turn generate rave reviews online. Although it’s written for people who run health clinics, there are some great tips here that are applicable to any kind of service.