The Computerworld newsletter is always full of nuggets. and over summer Xero’s New Zealand Managing Director Victoria Crone posted a handy checklist to get your business humming for 2015. We’ve summarised below: for the full story click here.
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1. Set goals and objectives
Maybe you want to achieve a 50% increase in sales? Maybe you’d like to gain five new customers? Or maybe you’d like to give yourself a day off each week? Set some goals with interim milestones, write them down and stick to them.
2. Expand your social media presence
Social media is a great tool for engaging with current and potential customers and gaining valuable insights. It’s important to find the right social media platform to reach your target audience.
3. Update your website and enable SEO
Having a website is fundamental in today’s tech savvy world and it’s important to make sure it’s fit for purpose. Is it mobile friendly or mobile optimised? SEO (or search engine optimisation) is the process of making your website visible in search engine results.
4. Watch The Numbers
Work with your accountant or business advisor to establish a budget and financial forecast for the new year. This will help you to plan for tax payments as well as cash flow management.
5. Consider a business mentor
A business mentor can really help bring a new perspective and fresh ideas to your business.
6. Market research
Market research can really help you learn about the market demand for your products or services. It is extremely valuable when moving into new markets, or launching a new product or service.
Embrace the cloud
The cloud is a platform to make data and software accessible online anytime, anywhere, from any device. It’s scalable, cost-effective and easy to use. For small business owners this allows the ability to work remotely and not be confined to one device.
Get online invoicing
Online invoices tend to get paid faster so this will assist with cash flow management. It also greatly reduces the amount of paperwork and administration time required.
Take the time to see what’s on offer in your area so you can share ideas and business tips with like minded people. Plan your events for the year and lock them in your calendar while it’s free!
Improve your customer relationships
CRM (or customer relationship management) applications, can help small businesses retain existing customers, find new ones and get a better insight into sales. With CRM software you can store client contacts, handle customer interactions, schedule client contact and track campaigns.